Wednesday, October 25, 2017

Vitamin Splash From Pepsico's Aquafina to Hydrate You


First vitamin fortified water from PepsiCo India

  • Launches Aquafina Vitamin Splash-the lowest ever vitamin fortified water @ 35 calories (per serve-250ml)
  • Aquafina Vitamin Splash comes with added vitamins and minerals which are known to support the immune function (Kiwi Lime flavour) or known to act as antioxidants (Raspberry Mint flavour)


PepsiCo India announced its foray into the vitamin fortified water category with the launch of Aquafina Vitamin Splash. This is the first ever vitamin fortified water from PepsiCo in India. The introduction of Aquafina Vitamin Splash marks yet another milestone in PepsiCo’s effort of increasing the availability of convenient, affordable and enjoyable nutrition.
 
At 35 calories per serve (250ml) - approx., Aquafina Vitamin Splash is the lowest calorie vitamin fortified water to be introduced for consumers in India. The launch reiterates PepsiCo India’s commitment to introducing new beverage products, only if they contain 100 calories or fewer from added sugar per serve (355ml), in line with PepsiCo’s global Performance with Purpose agenda.


Aquafina Vitamin Splash celebrates ‘water’ as the age-old wellness essential with added vitamins and minerals. It is available in 2 different flavours. Aquafina Vitamin Splash Kiwi Lime Flavour contains a Vitamin B6, Vitamin B12, Zinc, and Selenium nutrients which are known to support the immune function. Aquafina Vitamin Splash Raspberry Mint flavour contains Vitamin E & Selenium nutrients that are known to act as anti-oxidants, all within a great tasting product.

Speaking on the occasion, Vipul Prakash, Senior Vice President, Beverage Category, PepsiCo India said, “We continue to transform our portfolio to offer healthier options and meet consumers’ increasing interest in health and wellness. Over the past few years, we have diligently worked on bringing in new products that demonstrate our ability to deliver great taste, but with less added sugars. Our entry into the vitamin fortified water space in India with Aquafina Vitamin Splash is a significant launch in that direction.”

The move also marks the first ever expansion of the Aquafina trademark in India into newer spaces within the Hydration category and is reflective of the Company’s strategy of supporting global brands. Aquafina is one of the eight scale brands in PepsiCo India’s portfolio, each of which bring in over INR 1000 crore in annual retail sales.

Aquafina Vitamin Splash Kiwi Lime Flavour has approximately 5 times the amount of Minerals-Zinc and Selenium as in a medium sized apple. Aquafina Vitamin Splash Raspberry Mint Flavour has nearly twice the Vitamin E & Selenium as in a medium sized apple/guava.

Aquafina Vitamin Splash will be available in Kiwi Lime and Raspberry Mint flavours across top 15 cities and various e-commerce platforms at INR 30 for 300 ml and INR 50 for 500ML.

Aquafina Vitamin Splash will be sampled across 100 salons in the country, with leading chains.

PepsiCo India has always prided itself in being committed to driving the company’s global portfolio transformation agenda, expansion of more functional beverages like 7UP ReviveGatorade and Himalayan Orchards, which demonstrate the company’s commitment to provide options for all of consumers’ beverage needs and wants. 

Wednesday, October 4, 2017

Satiate your taste buds with Amritsari cuisine at Vivanta by Taj-Dwarka


~Discover quintessential flavours from the state of five rivers-Punjab~

Indian culinary tradition boasts of exquisite and authentic recipes that are bound to satiate every palate. Punjabi food is earthy, simple and soul satisfying. Taj as a brand has constantly worked towards bringing culinary intelligence to the forefront. Seizing the real essence of our diverse cuisine, this October Vivanta By Taj-Dwarka brings to you the much awaited Amritsari food festival, a fantastic medley of finger-licking delights to indulge in.




The dishes are specially curated by their renowned and expert Chef Amarjot who has travelled all the way from Taj Swarna, Amritsar to showcase his signature dishes. The delectable menu consists of Murg Makhanwala, Bhunna Gosht, Harikewali MachhiMasaledar KhumbanPunjabi Kadhi PakodiAmritsari DalKulchey CholeyKesari Phirni.  To tantalize your taste buds, the team of chefs will also offer scrumptious delicacies like Nalli Kharore Shorba, Kadhai Sabzi, Bhunna Ghosht, Amritsari Machhi and more. With so much in store, this food festival is a must visit for all you Food Connoisseurs. 
Date: 3rd October 2017 - 20th October 2017
Time: Dinner, 07:00 to 11:30 pm
Venue: Indus Express, Vivanta by Taj, Dwarka
      Price: A La carte menu
(price for two- 2500 plus taxes approx.)

Monday, October 2, 2017

Moonstruck in Gachibowli

Over the Moon Brew Company is a splendid new place to chill out in Gachibowli, Hyderabad. The original Over the Moon in Jubilee Hills has been known over the years as one of the coolest places, popular with youngsters. It was the perfect place to unwind and party especially through Junoon, a party club that belts out groovy global music, powered with a massive OHM sound system, the place hosts nights featuring various international DJs/Artistes. 







Now this is another edition of Over The Moon but with a whole different style. One can say it is the same soul with a new avatar. Gachibowli has been wanting for a fine bar & brew place. With an ever growing corporate crowd that needs the perfect and sophisticated place to unwind after office hours, grab a drink and shake a leg. This is one place which will make you forget even if you have a bad day at office!


Spread over two floors, the ground floor is done up in vibrant exposed brick work, wood and wrought iron. There is a very nice open patio where there is Al Fresco seating and an impressive bar and a cute little food truck that functions only in the evenings with a special snacky menu. Inside there is a huge island bar and comfortable seating options with a stage cum DJ console at one end. 








On the first floor, the décor is all white with colourful touches in yellow and blue, where a lunch buffet is laid out on weekdays. The huge beer tanks of the microbrewery on one side add the right touch. This floor has a colourful Mediterranean feel. There is a huge pink piano on one side which is actually another DJ console!


Cosmopolitan

Settling downstairs, we finally embark upon a culinary adventure. The menu looks exciting. For drinks we try the beer samplers-there is the light Ale, a dark caramelized Stout and Wheat Beer. But then I finally settle for a Cosmopolitan which is very well blended.


Peri Peri Prawns with Wasabi Mayo

For starters we tried the Peri Peri Prawns with Wasabi Mayo and Madras Curry Powder Flavoured Fish both of which are excellent. I personally loved the prawns served very aesthetically in shot glasses. For vegetarian starter we tried Crispy Fried Water Chestnut and Lotus Stem which is crunchy and perfectly cooked. The Burmese Packets are also pretty neat with a stuffing of soft corn and cheese.

Burmese Packets

For main course we try a complete contrast of dishes. The menu itself is very vast and varied and there is something for everybody, which is what works in Hyderabad. They have a very good Lunch Platter deal of Rs 300 AI with which you get a mug of beer free! 


Butter Chicken with Tandoori Roti



So we order Bengali Macher Jhol with Steamed Rice, Butter Chicken with Tandoori Roti, Phad Thai Noodles with Chicken and Chili Basil Fried Rice. The Butter Chicken certainly made one nostalgic about Delhi, so good and authentic was the taste. This is the first place in Hyderabad I saw where the tandoori roti was made of atta or whole wheat flour, just the way I love it and not maida or refined flour. The Macher Jhol was average. The Phad Thai noodles were delicious as was the Chili Basil Fried Rice. All in all, this is a fantastic deal for corporates looking to have a team lunch or ladies who want to organize a kitty party.

We were too full to have dessert although there are good choices such as Baileys Shahi Tukda and Salted Caramel Tart. We just tasted the Double ka Meetha from the buffet and it was excellent.


Over the Moon is very clubby at evening with live music and DJs and a section that becomes the dance floor. Great place for lounging with friends in the evening with a nice selection of drinks. It is a place that lives up to its name. Do visit soon for that ‘over the moon’ feeling!