British Airways has announced a multi-million pound
investment in its World Traveller (long-haul economy cabin) catering,
introducing an exciting and expanded new menu, which provides more quantity and
quality to both meals and great snacking options throughout the flight.
Options now include:
• Pretzels
with the welcome drink
• Four-course
meal with starter, entrée, dessert, cheese and biscuits, accompanied by a bread
roll and bottle of water
• Second
meal or substantial snack depending on the length of the flight
• Regional
meal options served according to destination
• Magnum
ice-creams
• Tuck
box with chocolates and crisps
• Hot
breakfast on longer overnight flights
• Graze
movie-snack box on longer* flights
• Complimentary
drinks from the bar
Previously customers travelling in
the cabin were served a complimentary snack, a three-course-meal or a light
meal, depending on the time and length of their flight as well as a
complimentary bar service of hot and cold drinks.
The new catering arrives from
January 17, and the menus that will change every six months.
Carolina Martinoli, British
Airways’ director of brand and customer experience, said: “Our customers tell
us that when they’re taking a long-haul flight, great food and beverages make a
real difference to them. It’s a huge driver of customer satisfaction so we want
to make sure we deliver a great experience. With this multi-million pound
investment we’ve focused on introducing more quantity and quality to the
catering, delivering tasty meals and great snacking options throughout the
flight.
“Our new four-course main meal has
been developed by our team of chefs to be full of flavour at 35,000ft and we’ve
created regional options depending on the route. The second meal option is
either a tasty sandwich or a more substantial pizza wrap, both served with
additional snacks, depending on the length of the flight.”
“Our customers have also told us
they want to be able to save some items for later in the flight, so we’ve
replaced the water cup with a bottle of Highland Spring on the first meal, and
added Graze snack boxes on our longest flights. We’re also offering Magnum
ice-creams on daylight flights from London and a Tuck Box on inbound and
overnight flights.”
The airline’s customers will be
welcomed with pretzels and a drink. Once they are settled in, they will be
served a four-course meal such as a starter of couscous salad, followed by a
main course of chicken casserole with an ale sauce, colcannon mash and seasonal
vegetables, or a vegetarian tomato, farfalle and vegetable dish. Dessert will
be a Pots & Co. salted caramel and chocolate mousse, followed by biscuits
and cheese. The meal will be accompanied by a bread roll and a bottle of
Highland Spring water.
On the shorter daylight long-haul
flights to destinations such as New York and Dubai, fliers will also receive a
sandwich such as egg and cress with a chocolate or Nutri-Grain bar. Those on
longer daylight flights to destinations such as Cape Town and Hong Kong will
receive a hot meal, such as a pizza wrap or a regional option, with a pot of
pasta, a chocolate brownie and a drink as well as a smokehouse BBQ crunch Graze
movie-snack box. A hot English breakfast will also be served on these longer
flights that operate overnight.
Customers on daylight flights from
London will be offered a range of Magnum ice-creams, while those on night
flights will be offered a tuck-box with options such as Dairy Milk Buttons,
Twix, Kit-Kats and Mini Cheddars, which will also be available in the galley
for them to help themselves to.
The airline is also serving
regional main meal options around its network, such as chicken in spicy cheng
du sauce on flights to and from to China, Hong Kong, Japan and Korea, kathrikai
milagu seeragam and channa dal on flights to and from Chennai, Hyderabad and
Mumbai and acchari veg and dal palak on flights to and from Bangalore and
Delhi. On flights to the Middle East (Abu Dhabi, Bahrain, Dubai, Kuwait, Oman,
Qatar and Saudi Arabia,) customers can enjoy chicken in spicy Arabic sauce.
Regional breakfasts will also be
served including Chicken Congee for Far Eastern routes and an Indian option
featuring: Idli Shanna, Sambhar, upma and dosa.
The popular meal options for
customers with special dietary requirements will continue to be available to
book on ba.com/managemybooking more than 24 hours ahead of their flight
departing.
Travellers looking for a special
treat can also pre-order meals on flights from Heathrow up to 24-hours before
their flight. Options include a Gourmet Dining meal for £18.00, Taste of
Britain and Taste of the Far East for £16.00 and a Great British Breakfast, a
Healthy Choice meal or a Vegetarian Kitchen option all for £15.00.
British Airways is investing £4.5
billion for customers over the next five years, covering the installation of
the best quality WiFi and power in every seat, fitting 128 long-haul aircraft
with new interiors and taking delivery of 72 new aircraft. The airline is also
investing £600m specifically in Club World, including outstanding catering and
luxurious White Company bedding - plus, from 2019, a new seat with direct aisle
access. This year British Airways will start services to six new routes
including Nashville and The Seychelles.
The airline’s longest flights serve: Bangkok, Beijing, Buenos Aires, Cape Town, Chennai, Hong Kong, Hyderabad, Johannesburg, Kuala Lumpur, Las Vegas, Lima, Los Angeles, Maldives, Mauritius, Mexico City, Narita, Oakland, Phoenix, Rio de Janeiro, San Jose (California), San Jose (Costa Rica), Santiago, San Francisco, Sao Paulo, Seoul, Shanghai, Singapore and Tokyo (Haneda and Narita).
The first flight with the new catering on January 17 will be the BA117 from Heathrow to New York JFK departing at 8.25am.
No comments:
Post a Comment