Monday, September 19, 2016

Hindustan Liquids to be the Official Distributor of the Iconic Perrier Water Brand in India

The iconic and world’s #1 naturally carbonated water – Perrier, will be available in India and be officially distributed exclusively by Hindustan Liquids PVT. Ltd. by late 2016. The brand will be available in the entire major Metropolis encompassing Mumbai, New Delhi, Hyderabad, Chennai, Bangalore, Kolkata and the tourist state of Goa. The initial launch phase will be supported by brand ambassadors and channel activation teams working with Arijit Bose, accredited as the Top 25 Bartender in Drinks World Asia and founder of the Bar Back Collective.

Vikram Dhall, Managing Director of Hindustan Liquids commented “The addition of Perrier to the Hindustan Liquids portfolio of brands demonstrates the capability of the business to help global brands secure license agreements in India and, more importantly, the strategic and operational infrastructure to grow such iconic brands with a sustainable and responsible footprint. We are delighted  be partnering with Nestle Waters and the team at Bar Back Collective to help grow the Perrier brand throughout India”. 

The demand strategy is to focus on securing distribution in all the leading hotels, restaurants and cafés in the major Metropolis and communicating the ‘extraordinary’ values of Perrier. Dhall commented: “We have recently agreed several major Perrier listings with Taj Hotels Resorts and Palaces with 100 hotels and 62 locations throughout India and New Delhi based hotel company Oberoi, which operates over 30 luxury hotels in India; this is in addition to already supplying Marriott, Hilton, Leela & ITC group of hotels. 

Bharat Thakrar, Co-Founder of Hindustan Liquids added “Perrier is a global icon in the world of premium naturally carbonated water and innovation in the category is part of the Perrier DNA. The classic Perrier glass bottle is a core part of the Hindustan Liquids portfolio, in addition, we are delighted to be launching the new slim can variety towards the end of the year; this provides the on-trade and off-trade with endless possibilities to drive 24 hour consumption of Perrier”. 

Planned for late 2016 is a major brand awareness campaign including outdoor, experiential and Perrier pop-up café’s all designed to engage consumers on how to enjoy Perrier throughout the day based on a range of signature serves, from healthy thirst quenching drinks that wake you up to more sophisticated non-alcoholic cocktails. Dhall comments, “Working with partners like Natures Basket, we are making Perrier more accessible to consumers who are looking for premium water brands. 

Perrier the World’s #1 naturally carbonated water, present in more than 140 countries, started its adventure in 1863 when Napoleon III published a decree granting the right to operate the natural spring. Recognized globally for the quality of its taste and the refreshing sensations that it provokes with the strength of its bubbles. Perrier has only one brand promise: ‘to be the ultimate refreshment and sensorial stimulation for intense pleasure moments’.

Thursday, September 8, 2016

Jhumroo - Jhoomo Nacho Gao Celebrates its 4th Anniversary

~ the live Bollywood musical celebrates the spirit of Kishore Kumar
non-stop for the last 4 years~
~ Underprivileged children enjoy the show to mark the occasion ~

 A time of Joy! A time to Celebrate….Jhumroo the world’s biggest Bollywood musical on stage celebrated a non-stop stupendous run of 4 years of live staging at Kingdom of Dreams. Performed with élan by the tremendously talented actors and cast, Jhumroo has kept the viewers enthralled and engaged with its stunning special effects, grand sets, the magical melodies of Kishore Kumar, colourful costumes and a young and contemporary love story. 

 Launched in the year 2012, Jhumroo, a love story filled with music, dance and drama, is truly Bollywood and truly Kishore Kumar. While the show entertains audiences from across the country, the breathtaking world of Jhumroo also stuns and enthralls. It is a world resplendent with psychedelic retro costumes, glittering stage with mesmeric backdrops, hundreds of dancers and mind-blowing aerial stunts all performed to the melodious music of the legend, Kishore Kumar. Jhumroo brings to life the larger than life experience of Bollywood on stage. Amidst all this razz-matazz unfolds the story of a simpleton, Bhola, madly in love with his dream girl, Meena who in turn adores music idols while Bhola posseses no talent for singing. Jhumroo takes the viewers through a delightful journey of how Bhola overcomes these odds to win the heart and hand of his love interest and they walk away happily ever after! 
Put together by some of the best creative minds in the industry, including Manish Arora – the famous couturier, Ashley Lobo, the choreographer extraordinaire, Raju Singh - acclaimed National award winning music composer, hair & make-up by Ambika Pillai, the beauty industry’s brightest star, Jhumroo is a spectacular stage production that has had the audience falling in love, all over again through its lively journey of the last 4 years.

Performing on this occasion was the Bollywood cine star Anshuman Jha who visited the role of Bhola with an intensity that brought out the vulnerability of the simple Bhola who is consumed with the desire to impress Meena and win her affections. Speaking on the occasion Anshuman said, “Jhumroo has a soul. And it will therefore live forever. The reason it continues to enchant the audiences even after 4 successful years is because of Kishore Das blessings and because there is nothing even close to this play as a musical in India. I am very proud and happy to be a part of this amazing team. I was destined to be Jhumroo and am glad Ive been a small part of this journey in the past few months. Am extremely excited for this anniversary show and this entire week I promise you the best theatrentertainment - Jhumroo style. To the next 4 years – come and get entertained Kishore Kumar style!

Viraf Sarkari, Director, Kingdom of Dreams expressed his excitement on the show achieving this milestone and said, “Jhumroo was our second show after Zangooora, and is the world’s biggest Bollywood musical. It is an extremely proud moment for us. We created the show, Jhumroo to celebrate the spirit of the legend of Kishore Kumar and the show has been spectacularly successful and has continued to entertain since its launch 4 years ago. I would like to thank the entire cast and crew of Jhumroo who have worked with dedication and contributed to this success.”

Anumod Gagan Sharma, Managing Director, Kingdom of Dreams said, “Visitors have come in each day to the Kingdom of Dreams to enjoy the show and have truly enjoyed the sublime music of Kishore da. Jhumroo is the world’s biggest Bollywood musical along with Zangoora and we are sure that this milestone will once again establish Kingdom of Dreams as the one and only live entertainment destination that is committed to provide enjoyment for its visitors”

This proud moment was also marked at Kingdom of Dreams with a CSR activity where underprivileged children from the NGO, Bright Futures, were invited to watch this milestone
show and then got to meet their beloved actor Anshuman Jha. The children were mesmerised by the stunning special effects of the show and could not contain their excitement on meeting the star who a little while ago seemed so inaccessible while performing on stage. 

A day that was celebrated with joy and happiness by the cast, crew and the teams of Jhumroo!