NIRAV MODI, a brand known for its iconic jewels, launches its flagship boutique at Defence Colony, New Delhi
New Delhi, 2014: NIRAV MODI, a brand known for its innovative and exquisite diamond creations that have been well appreciated at international auctions at Christie’s and Sotheby’s, launched its first flagship boutique at D-33, Defence Colony, New Delhi amid much style and glamour.
With the launch of this 6,000 sq.ft. boutique, the brand is now set to bring iconic NIRAV MODI jewels to the people of the capital and promises to take the way jewelry is experienced into new realms of luxury.
|Nirav Modi, Founder and Creative Director|
Speaking on the occasion Nirav Modi said, “It gives me great pleasure to launch a boutique in the heart of the country and close to people who I believe have always been appreciative of the NIRAV MODI ethos of design, craftsmanship, innovation, quality and rarity and supportive towards our brand. We look forward to adorning every unique individual that walks through our doors and doing so in a way that makes it an unforgettable experience for her.”
At the launch, a themed fashion show saw models and charismatic women from Delhi cognoscenti take to the ramp, adorned by the latest collections from the NIRAV MODI atelier. Dressed by Dabiri, the fashion studio run by the talented duo Ambika Jain and Divya Kapur, the models came from a wide age – range, signifying the timelessness of NIRAV MODI jewels that are created to bridge generations and serve as a family legacy.
Dilshad Sheikh, Neeli Kapoor and Bina Ramani gracefully represented the phase of adulthood while the age of innocence was well characterized by Anna and Avanti Talwar, Anushka Ansal and Ishira Goel. Supporting their efforts were well known beauties of the ramp such as Indrani Dasgupta, Anchal Oberoi, Ankita Jain, Tina Chatwal, Archana Akhil, Parvathy Omanakuttan, Deepti Gujral and Sonalika Sahay.
|Omar Abdullah &Sara Pilot|
The choice of models across age-groups also reflected the evolution of life and the concept of NIRAV MODI jewel being treasures that accompany a woman through the many stages of her life from a young age through womanhood and eventually to the next generation, in a harmonious cycle.
Family and friends including Omar Abdullah & Sara Pilot, the Ansal Family, Charu Sachdev, Kalyani Saha, Sanjay Kapoor, Sanjay Sharma (Head of Christie’s in India), Sujata Assomull Sippy, Deepika Jindal, Rajiv Luthra, Rajiv Memani, Renu Bhatia, designers such as Rohit Bal, Varun Bahl, Gauri and Nainika, were spotted at the launch party, all congratulating Mr. Modi, admiring the décor of the boutique and trying on several pieces from the collections in-store.
The concept of the boutique draws inspiration from Nirav Modi’s personal design aesthetic and his passion for iconic art. Art lovers too were seen admiring noted works from the Progressive school of art which found place of pride in the salon.